Paige Bueckers named NIL Store’s Top Earning Female Athlete

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The season is long over, but the honors keep rolling in for Paige Bueckers. On Monday, the UConn superstar was named the NIL Store’s Top Earning Female Athlete, beating out fellow finalists such as former teammate Nika Mühl, LSU’s Angel Reese and Iowa’s Gabbie Marshall.

The award means Bueckers’ merchandise sales through The NIL Store were higher than any other women’s college athlete in the nation. The products included jerseys, t-shirts and hoodies that featured Bueckers’ name, image or likeness.

Ever since the NIL era came to college sports in 2021, Bueckers has taken full advantage of the new rules. She’s signed deals with the likes of Gatorade, Nike, Bose, Dunkin’, Crocs and plenty others.

Elsewhere in The NIL Store Awards, the Huskies’ pink Play4Kay jerseys were nominated for the Philanthropic Spirit Award while Kyle Muncy, the school’s director of brand partnerships and licensing, won Licensing Director of the Year.

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